Dont forget your name and student number!
____1. Cool is…. (a) insightful (b) low status (c) authentic
(d) mainstream
____2. The paradox (悖論) of cool: (a) nobody knows it, but everyone wants it (b) because it is cool, everyone gets it,
then it is not cool (c) cool people hate cool (d) when you are cool, only you
know you are cool
____3. The people who help companies find
cool are (a) cool people (b) cool seekers (c) marketers
(d) coolhunters
____4. The purpose of cool, for a big
company, is to… (a) sell products (b) give their brand a higher status (c) make sure cool people buy their
products (d) help Black-Americans
____5. The NBA markets… (a) Allen
Iverson (b) black culture (c) basketball (d) shoes and clothing
____6. When consumers encounter black
culture in popular culture, what is missing?
(a) politics (b) marginal
communities (c) poverty (d) cool
____7. In this class, culture = (a) what people do (b) a person’s identity (c) the power to say who is in and who is
out (d) a specific group of people
____8. Allen Iverson was an idol among
young black people because (a) he stood
for black power politics (b) he was well
spoken and polite (c) he was rich (d) he was a complete human being from black
culture
____9. When cool spreads, it spreads
from (a) low status people to high
status people (b) high status people to
low status people (c) from middle class
to middle class people (d) from people
with few social contacts to people with many social contacts
____10. Jazz entered Europe after the First
World War brought by… (a) rich white
Americans (b) black soldiers (c) British soldiers coming back from
America (d) soldiers from farms in
America
++++++++++++++++++++
American Mass Culture
Week 5
Disney,
Consumer Culture, Brand Meaning, Consumption, Identity
This week we learn…..
• http://www.youtube.com/watch?v=sHrYDL9LkIQ
Introduction:
Things Disney Owns
Corprote
Marketing
D23 (Disney)
Disney Archives
Disney Enterprises, Inc., copyright and trademark
holder of Disney-branded properties
Disney Worldwide Services, Inc., shared services
The Disney Children's Center, Inc., child care center
Earth Star, Inc., corporate airline
Synergy Group
The Walt Disney Studios
Production
Walt Disney Pictures: common name for Walt Disney
Studios Motion Pictures
Disneynature
Animation
Walt Disney Animation Studios
DisneyToon Studios
Pixar Animation Studios
Lucasfilm Ltd.
Industrial Light & Magic
Lucasfilm Animation
Lucasfilm Animation Singapore
LucasArts: All in-house development was ceased in
April 2013, but they remained open as a publisher and licensor.
Lucas Licensing
Lucas Books, licensed book publishing imprint
Lucas Online
Skywalker Sound
Lucasfilm Story Group
Marvel Studios
Marvel Music
Marvel Film Productions LLC (Delaware)
MVL Development LLC (Delaware)
MVL Productions LLC: an indirect wholly owned film
development subsidiary
MVL Film Finance LLC: holder of Marvel's Movie debt
and theatrical film rights to the twelve characters and supporting characters
as collateral.
MVL Rights, LLC: subsidiary holding movie rights of
all Marvel Characters with some on contract with MVL Film Finance
Iron Works Productions LLC: subsidiary holding debt to
finance the Iron Man films.
Incredible Production (Delaware)
Asgard Productions LLC (Delaware)
Introduction:
Things Disney Owns
Introduction:
Things Disney Owns
Buena Vista Concerts[6]
Disney Theatrical Group
Disney Theatrical Productions
Disney Live Family Entertainment
Disney on Ice (produced by Feld Entertainment
Disney Live
(produced by Feld Entertainment)
Walt Disney Special Events Group[7]
Disney Theatrical Licensing
New Amsterdam Development Corp.
New Amsterdam Theatre (long term lease)
New Amsterdam Theatrical Productions, Inc.
Walt Disney Theatrical Worldwide, Inc.
Buena Vista Theatrical Ventures, Inc.
Buena Vista Theatrical Merchandise, LLC
Disney Studio Services
Disney Digital Studio Services - Studio Post
Production
Studio Production Services
Walt Disney Studios (Burbank)
Golden Oak Ranch
Prospect Studios
KABC7 Studio B
Introduction:
Things Disney Owns
• Disney Consumer Products
and Interactive Media
• Disney Licensing
(formerly directly a part of Disney Consumer Products)
• Disney Baby
• Disney Retail
• Disney Store Worldwide,
Inc.
• Disney Store North
America
• Disney Store Europe
• Disney Store Japan
• Disney Shopping, Inc.
(formerly Disney Direct Marketing Services, Inc.) catalog and direct marketing
channels[10]
• Disneystore.com
• Disneybaby.com
• The Walt Disney Catalog
• Disney Direct Response
Publishing, Inc.
• Integrated Retail,
consolidates all other North American retail channels
• Disney Games & Apps
• Disney Mobile
• Starwave Mobile[11]
• Disney Canada Inc.
• Club Penguin
• Playdom
• Gamestar
• Rocket Pack
• DCPI Labs team[12]
• The Muppets Studio
(formerly Muppets Holding Company LLC)[13]
• DCPI Content
• Maker Studios
• Maker Music
• Polaris
•
MakerGen
Introduction:
Things Disney Owns
• DCPI Content & Media
• Advanced Media
• Social Media and Micro
Content
• Disney Co/Op, custom
content and all platform ad sales
• disney.com
• Disney Style
• Oh My Disney
• Disney LOL
• babble.com
• Disney Family
(Family.com)
• Go.com: formerly GO
Network
• StarWars.com
Introduction:
Things Disney Owns
• Disney Publishing
Worldwide
• Core Publishing[16]
• Disney Magazine
Publishing, Inc.
• Disney Comics, Inc.
• Disney Libri
• Disney Libros (Spain)
• Disney Book Group (Disney
Book Publishing, Inc.)
• Disney·Hyperion
• Disney·Jump at the Sun
• Disney Press
• Disney Editions
• Marvel Press
• ABC Daytime Press
• ESPN Books
• Kingswell imprint
• Freeform imprint
• Digital Publishing -
Disney Book Apps
• Disney Learning
• Disney Educational
Productions
• Disney English
• Disney Imagicademy
•
CrossGen:
restarted & discontinued as an imprint by Marvel Comics
Introduction:
Things Disney Owns
Introduction:
Things Disney Owns
Introduction:
Things Disney Owns
• Walt Disney Parks and
Resorts
• Walt Disney Parks and
Resorts Worldwide, Inc. owns and operates two resorts in the United States and
another three internationally through various joint ventures and licensing
agreements.
• Walt Disney Imagineering
Research & Development, Inc.
• Walt Disney Creative
Entertainment
• Disney Parks
Merchandising
• World of Disney Stores
• Disneyland International,
oversees Disney's interest in Tokyo Disney Resort[17]
• Disney Destinations, LLC,
runs the disneytravelagents.com website[18]
• Disneyland Resort
• Disneyland, Inc.
• Disneyland: 1955
• Club 33
• Disney California
Adventure: 2001
• Downtown Disney
• Resorts:
• Disneyland Hotel: WCO
Hotels, Inc.
• Disney's Grand
Californian Hotel & Spa
• Disney's Paradise Pier
Hotel
• Walt Disney World Resort
• Walt Disney World
Company, Lake Buena Vista, Florida, United States
• Magic Kingdom: 1971
• Epcot: 1982
• Disney's Hollywood
Studios: 1989
• Disney's Animal Kingdom:
1998
• Disney Springs
• Downtown Disney
Marketplace
• Downtown Disney Westside
• ESPN Wide World of Sports
Complex
• Water Parks:
• Disney's Typhoon Lagoon:
1989
• Disney's Blizzard Beach:
1995
• Euro Disney S.A.S.: 100%
Disney owned—manages Euro Disney
S.C.A., Euro Disney Associés and EDL Hotels SCA
• Euro Disney Investment
SAS: owning 9% and general partner of Euro Disney Associés
• Centre de Congrès Newport S.A.S
• Newport Bay Club
Convention Centre: leased to EDL Hôtels S.C.A.
• EDL Holding Co.: 99.9%
owned by Disney — holds 82% ownership of
Euro Disney S.C.A.
• EDL Participations
S.A.S.: sole general partner of Euro Disney S.C.A.
• Euro Disney S.C.A.: 2%
owned by public shareholders, directly owns 82% of Euro Disney Associés
• Euro Disney Commandité S.A.S.: a general
partner of Euro Disney Associés
• Euro Disney Associés S.C.A.: operating
company of Disney Paris
• EDL Hôtels S.C.A.: owns the
Phase IB land and operates the hotels
• EDL Services SAS: manages
Phase IB Financing Companies, owners of the various hotels and Disney Village
• Euro Disneyland
Participations S.A.S.: 100% Disney owned and owns 17% of
• Euro Disneyland Park
S.N.C.: owns Disneyland Park (Paris)
• Disneyland Park: 1992
(opened as Euro Disneyland)
• Walt Disney Studios Park:
2002
• Disney Village: 1992
(Opened as Festival Disney)
• Golf Disney
• Resorts:
• Disney's Davy Crockett
Ranch
• Disneyland Hotel
• Disney's Hotel Cheyenne
• Disney's Hotel New York
• Disney's Hotel Santa Fe
• Disney's Newport Bay Club
• Disney's Sequoia
Lodge[19]
• Hong Kong International
Theme Parks
• Disney 48%, Hong Kong
Government 52%
• Hong Kong Disneyland
Resort -Penny's Bay, Lantau Island, Hong Kong
• Hong Kong Disneyland:
2005
• Inspiration Lake: 2005
• Resorts:
• Hong Kong Disneyland
Hotel
• Disney's Hollywood Hotel
• Disney's Explorer Lodge
• Hong Kong Disneyland
Management Limited: owned 100% by Disney and manages the park
• Shanghai Disney Resort
• Shanghai International
Theme Park Company Limited: 43% owned by Disney, 57% owned by Shanghai Shendi
Group: owner company for theme parks within the resort
• Shanghai Disneyland Park
• Shanghai International
Theme Park Associated Facilities Company Limited: 43% owned by Disney, 57%
owned by Shanghai Shendi Group—owner company for associated facilities within the
resort
• Shanghai International
Theme Park and Resort Management Company Limited: 70% owned by Disney, 30%
owned by Shanghai Shendi Group—manages the resort as a whole as well as the project
to develop it
• Resorts:
• Disney's Saratoga Springs
Resort & Spa
• Disney's Old Key West
Resort
• Disney's Animal Kingdom
Lodge
• Disney's Beach Club
Resort
• Disney's BoardWalk Inn
• Disney's Contemporary
Resort
• Disney's Grand Floridian
Resort & Spa
• Disney's Polynesian
Village Resort
• Disney's Wilderness Lodge
• Disney's Yacht Club
Resort
• Disney's Fort Wilderness
Resort & Campground
• Disney's Caribbean Beach
Resort
• Disney's Coronado Springs
Resort
• Disney's Port Orleans
Resort: French Quarter
• Disney's Port Orleans
Resort: Riverside (formerly known as Disney's Dixie Landings Resort)
• Disney's All-Star Movies
Resort
• Disney's All-Star Music
Resort
• Disney's All-Star Sports
Resort
• Disney's Pop Century
Resort
• Disney's Art of Animation
Resort
• Landholding companies
• Compass Rose Corporation
• Walt Disney Travel
Company
• Disneyland Paris
• Opened on 12 April 1992
as the Euro Disney Resort. Located in Marne-la-Vallée, France (Disney 51%,
public shareholders 49%) Euro Disney Investments, Inc.
• Adventures by Disney
• Aulani
• Disney Cruise Line
• ships
• Disney Magic (1998)
• Disney Wonder (1999)
• Disney Dream (2011)
• Disney Fantasy (2012)
• ports
• Castaway Cay (1998)
• Port Canaveral, Florida
• Disney Vacation Club
• Disney Vacation
Development, Inc.
• Disney Vacation Club
Management Corp.
• Disney's Vero Beach
Resort, Vero Beach, Florida
• Disney's Hilton Head
Island Resort, Hilton Head Island, South Carolina
• also hotel at the major
resorts and Aulani are involved and are listed under their respective resorts,
see Disney Vacation Club article
•
Palm
Financial Services, Inc., financing arm
• Disney Media Networks
• Disney–ABC Television Group
• ABC, Inc. d.b.a. Disney–ABC Television Group[20]
• American Broadcasting
Companies, Inc.[21] - generally seen as the copyright holder for ABC owned
shows
• Disney/ABC Television
Group Digital Media
• Walt Disney Television
• Disney-ABC Home
Entertainment and Television Distribution
• Disney–ABC Domestic Television -
formerly Buena Vista Television
• Hulu (30% in partnership
with NBC Universal,21st Century Fox and Time Warner)
• Disney Media Distribution
- formerly Disney-ABC International Television and before that, ABC Cable and
International Broadcast Group
• American Broadcasting
Company (1943 – Radio) (1948 – Television)
• ABC News (1945)
• ABC News Radio (1968)
• ABC News All Media
• ABC News production unit
• ABC News Productions(1994—)
• Lincoln Square
Productions (2003—present)
• A&E Networks
• joint venture with Hearst
Corporation; 50% equity holding
• A&E network
• A&E
• Crime & Investigation
Network
• Fyi
• History network
• History
• Military History
• History en Español
• A+E Networks
International
• A+E Networks Latin
America (joint venture with Ole Communications)
• A+E Networks UK (joint
venture with British Sky Broadcasting)
• Blaze
• A+E Networks Asia (joint
venture with Astro Overseas Limited)
• A+E Networks India
• History TV18 (joint
venture with Network 18)
• FYI TV18 (joint venture
with Network 18)
• A+E Networks Consumer
Products
• A+E Studios
• A&E IndieFilms
• A+E Films
• A+E Networks Digital
• Lifetime Entertainment
Services
• Lifetime
• LMN
• Lifetime Real Women
• Lifetime Movie Club
• Lifetime Radio for Women
• Lifetime Press
• Lifetime Digital
• myLifetime.com
• LMN.tv
• Lifetime Games
• Roiworld.com
• DressUpChallenge.com
• LifetimeMoms.com
• MothersClick.com
• Vice Media, Inc. a 10%
minority stake[22] with an additional direct Disney investment at a 10%
stake[23]
• Viceland
• ABC Entertainment Group
• ABC Digital
• ABC Entertainment
• ABC Studios (formerly
Touchstone Television and ABC Television Studios)
• ABC Signature
• Greengrass Productions
• Keep Calm and Carry On
Productions
• Victor Television
Productions
• ABC/Kane Productions
• Times Square Studios
(division)
• ABC Daytime (1960)
• Valleycrest Productions
Ltd.
• ABC Media Productions -
formerly Buena Vista Productions
• ABC Family Worldwide
• Freeform (TV channel)
• ABC Spark IP (licensed by
Corus Entertainment)
• ABC Family Digital
• ProdCo, Inc., ABC Family
production company
• BVS Entertainment,
formerly Saban Entertainment
• Saban / Fox Kids library.
• DePatie-Freleng
Enterprises / Marvel Productions, Ltd library.
• ABC Owned Television
Stations
• WLS-7 Chicago, Illinois
• KFSN-30 Fresno,
California
• KTRK-13 Houston, Texas
• KABC-7 Los Angeles,
California
• WABC-7 New York City
• WPVI-6 Philadelphia,
Pennsylvania
• WTVD-11 Raleigh-Durham
• KGO-7 San Francisco,
California
• Live Well Network
• ABC National Television
Sales
• ABC Regional Sports and
Entertainment Sales[24]
• Disney Channels Worldwide
• Disney Channel
• Disney Cinemagic
• Disney Junior
• Disney XD
• Broadcast Satellite
Disney Co., Ltd. (April 2009) operator of Dlife channel (Japan)[25]
• Hungama TV (2006)
• Radio Disney
• KDIS (AM)
• Production
• Disney Television
Animation
• It's a Laugh Productions
• ESPN Inc.
•
(Disney
(80%) [26]
• ESPN
• ESPN2
• ESPN3
• ESPN on ABC: formerly ABC
Sports
• ESPNews
• ESPN Deportes
• ESPN Films
• ESPNU
• ESPN Classic
• ESPN America
• ESPN UK
• ESPN Now
• ESPN PPV
• Longhorn Network (joint
venture with the University of Texas at Austin and IMG College)
• SEC Network
• ESPN Regional Television
dba ESPN Events
• ESPN Radio
• ESPN MVP
• ESPN The Magazine
• ESPN Books
• ESPN Home Entertainment
• ESPN Outdoors
• BASS
• ESPN Digital Center
• ESPN International (see
for complete list of channels)
• Sony ESPN (Joint venture
with Sony Pictures Networks)
• CTV Speciality Television
Inc. is a jointly venture by ESPN International and Bell Canada's Bell Media
division. Any percentages below refer to the portion of each channel owned by
CTV Specialty, with the balance in each case being owned by additional partners
such as Discovery Communications.
• Discovery Channel Canada
(80%, joint venture with Discovery Communications)
• RDS Info
• Animal Planet Canada
(80%, joint venture with Discovery Communications)
• Discovery Science Canada
(80%, joint venture with Discovery Communications)
• Discovery Velocity (80%,
joint venture with Discovery Communications)
• ESPN Classic Canada
• Réseau des sports (RDS)
• RDS2
• TSN1
• TSN2
• TSN3
• TSN4
•
TSN5
• Marvel Entertainment
• Cover Concepts, Inc.
• Marvel Characters, Inc.
• Marvel Television
division
• Marvel Animation
• Marvel Animation Studios
(2012–present)
• SH DTV Partners (2012–present)
• Squad Productions LLC
(Delaware)
• Green Guy Toons LLC
(Delaware)
• MVL Iron Works
Productions Canada, Inc. (Province of Ontario)
• MVL Incredible
Productions Canada, Inc. (Province of Ontario)
• Marvel Entertainment
International Limited (United Kingdom)
• Marvel Internet
Productions LLC (Delaware)
• Marvel Property, Inc.
(Delaware)
• Marvel Toys Limited (Hong
Kong)
• MVL Development LLC
(Delaware)
• Marvel International
Character Holdings LLC (Delaware)
• MRV, Inc. (Delaware)
• MVL International C.V.
(The Netherlands)
• Marvel Characters B.V.
(The Netherlands)
• Marvel Worldwide, Inc.
• Marvel Comics
• Marvel Custom Solutions,
customized comic books[27]
• Icon Comics
• MAX
• Ultimate Comics
• Marvel Press
• Other Marvel Comics
imprints
• Marvel Toys
•
Marvel
Toys Limited (Hong Kong)
• International
• Disney International
• The Walt Disney Company
Latin America
• Miravista Films[28]
• The Walt Disney Company
Argentina
• Patagonik Film Group, an
Argentina-based production company and joint venture[29]
• Germany
• Disney Television
(Germany), Inc.
• RTL Disney TV Limited
Partnership (RTL DISNEY Fernsehen GmbH & Co. KG) a 50% joint venture of
TWDC with RTL Group
• [30] Kividoo - kids SVOD
service
• Scoyo learning platform
• Super RTL network,
Germany
• Toggolino Club
• Toggo Plus network (June
4, 2016)
• Tele-Munich Television
Media Participation Limited Partnership (Tele-Müchen Fernseh-GMBH &
Co. Medienbeteiligung KG)[31] joint venture
• ATV Private Limited
Partnership (ATV PrivatFernseh-GMBH)
• ATV2 channel, Austria
• RTL 2 Limited Partnership
(RTL 2 FERNSEHEN GMBH & CO. kg)
• RTL II channel, Germany
• RTL II HD channel,
Germany
• RTL 2 Austria
• TM-TV GMBH
• Tele 5 (Germany)
• Tele 5 HD (Germany)
• Tele 5 (Austria)
• Walt Disney Co., Ltd.
Japan
• Studio Entertainment
• Walt Disney Studios Japan
• Disney Music Group
• Disney Character Voice
International
• Disney Theatrical Group
• Media Networks
• Walt Disney Television
International Japan
• Disney Channel
• Media Distribution
• Disney Interactive Group
Japan
• Disney Online
• Disney Mobile
• Disney Interactive
Studios
• Parks and Resort
• Disney Destination
International
• Disney Vacation Club
Japan
• Disney Consumer Products
• Disney Publishing
Worldwide Japan
• Disney Store Japan [32]
• Broadcast Satellite
Disney Co.
• Dlife channel[33]
• Disney India Inc.
• UTV Software
Communications (100% stake since 2/2012)
• UTV Communications (USA)
LLC
• IG Interactive
Entertainment Ltd.
• UTV Global Broadcasting
Ltd.
• UTV TV Content Ltd.
• UTV Games Ltd.
• First Future Agri &
Developers Ltd.
• UTV Motion Pictures PLC
• UTV Toons
• UTV New Media Ltd
• Indiagames Ltd
• group's stepdown
subsidiaries
• UTV Ignition
Entertainment Ltd.
• True Games Interactive
• Genx Entertainment Ltd.
• UTV Entertainment
Television Ltd.
• UTV Tele-Talkies Ltd.
• RB Entertainment Ltd.
• Vikatan UTV Content Ltd.
• Screenshot Television
Ltd.[34]
• The Walt Disney Company
Iberia S.L.
• Sociedad Gestora de
Television NET TV SA, joint venture with Vocento SA, Intereconomía Corporation SA[35]
• Disney Channel (Spain) HD
• Disney Channel (Spain)
• Intereconomía TV
• Disney Channel Spanish +1
• Other
• Disney Character Voices
International
• Times Square Studios
• Silver Creek Pictures,
Inc.
• Catalyst Investments, LLC
• POW! Entertainment: 10%
of the outstanding shares of stock[36]
• Reedy Creek Energy
Services
• BVCC, Inc. (Buena Vista
Construction Company) Disney World general contractor
• Sphero (June 2015) TWDC
purchased a stake in the robotic toys company then approached them about
building BB-8[37]
• Property holding
companies
• Carousel Holdings EAT
LLC, Carousel Inn & Suites, Anaheim, California[38]
• Axman Realty Corp.
• Boss Realty, Inc.
• Commercial Apartment
Properties, Inc.
• The Celebration Co.
• Disney Keystone
Properties, Inc.
• Disney Realty, Inc.
• Dutchman Realty, Inc.
• The Dolphin Hotel, Inc.
• Homestead Homes, Inc.
• The Little Lake Bryan Co.
• Maple Leaf Commercial
Properties, Inc.
• The Swan Hotel, Inc.
• Walt Disney Properties
Corp.
• Buena Vista Street,
Burbank CA
• Pine Woods Properties,
Inc.
• Holmes Houses, Inc.
• Key Bridge Properties,
Inc.
• Florida properties
• Lake Bryan, Inc.
• Madeira Land Co., Inc.
• Magnolia Creek
Development Co.
• Financial
• Arvida Disney Financial
Services Inc.
• Arvida Real Estate
Capital Inc., a commercial real estate investment banking subsidiary to arrange
financing for commercial, industrial and retail projects[39]
• Venture capital
• Steamboat Ventures:
ownership positions not revealed
• Baynote
• EdgeCast
• Elemental Technologies
• EMN8
• Fanzter, Inc.
• Fastclick
• FreeWheel
• GameSalad
• GoPro
• Greystripe
• Kapow Software
• MediaBank
• MerchantCircle
• Passenger
• Photobucket
• RazorGator
• Vobile
• VoodooVox
• Zettics[40]
• Chinese holdings
• 51Fanli
• Bokecc
• Cocoa China
• Gridsum Technology
• Netmovie
• Shangpin
• Troodon
• UUSee
• Yoyi Media
• YY[41]
• Unsorted
• 2139 Empire Avenue Corp.
• Alameda Payroll, Inc.
• Andes Productions, Inc.
• Animation Collectors,
Inc.
• BVHV Services
• Before & After
Productions, Inc.
• Berl Holding Co.
• Billy B. Productions,
Inc.
• Bird-In-Hand Woodworks,
Inc.
• Blue Note Management
Corp.
• Buena Vista Catalog Co.
• Buena Vista Laboratories,
Inc.
• Buena Vista Trading Co.
• C.A. Productions, Inc.
• DCSR, Inc.
• Devonson Corp.
• Disney Art Editions, Inc.
• Disney Computer Magazine
Group, Inc.
• Disney Interfinance Corp.
• Disney International
Employment Services, Inc.
• Disney Media Ventures,
Inc.
• Disney Special Programs,
Inc.
• Disney, Inc.
• DreamWorks II
Distribution Co. LLC, originally a copyright holder of DreamWorks-branded
properties[42][43]
• ERS Investment Ltd.
• Entertainment
Development, Inc.
• Film Brothers Property
Corp.
• From Time to Time Inc.
• Hardware Distribution,
Inc.
• Heavy Weight, Inc.
• Hodi Investments, Inc.
• Hughes Flying Boat Corp.
• IJR, Inc.(inactive)
• Indian Warrior
Productions, Inc.
• J.B. Productions, Inc.
• Kelly Management, Inc.
• LBV Services, Inc.
• Merriweather Productions,
Inc. (inactive)
• Montrose Corp.
• One For All Productions,
Inc.
• PNLH Payroll Inc.
• Palm Hospitality Co.
• Plymouth Productions
• RCE Services, Inc.
• Stakeout Two Productions,
Inc.
• Supercomm International,
Inc.
• Swing Kids Productions,
Inc.
• The Inn Corp.
• The Quiz Show Co.
• Theme Park Productions,
Inc.
• Toon Town, Inc.
• Voice Quality
Coordination, Inc.
• WCO Leisure, Inc.
• WCO Parent Corp.
• WCO Port Management Corp.
• WCO Port Properties, Ltd.
• WCO Vacationland, Inc.
• WDT Services, Inc.
• WDW Services, Inc.
•
Wanderlust
Productions, Inc.
Discussion
• 1930s – Walt Disney
begins thinking about building a city
• Realizes every Mickey
Mouse toy is an advertisement for his cartoons – realized the concept of
“Synergy”
Discussion
• Now everyone in marketing
realizes that those childhood toys and experiences, in adulthood, become the
desire to enter into the world of that identity, to become the meaning of the
brand
• Disney began
understanding this before any other big brand
Discussion
• This strong consumer
desire to become one with favorite pop-culture products is exploited by every
one of the superbrands — from Nike to Viacom to the Gap to Martha Stewart – as
they use synergy-based lifestyle marketing
Discussion
• Disney is the best: Michael
J. Wolf, a famous management consultant to big companies like Viacom, Time
Warner, MTV, writes:
“I can't begin to count the number of times
that people who run consumer businesses have confided to me that their goal is
to create the broadbased success that Disney seems to bring to every project
and every business it touches.”
Discussion
• Or as Shaq put it in his
own marketing efforts:
Everyone wants to be…..
“…..like Mickey Mouse."
Discussion
• Disney invented modern
branding
Discussion
• Walt Disney Company
created the model for the branded superstore, opening the first Disney Store in
1984.
• Such branded stores, in
expensive locations, often lose money. But they create brand image and help
spread the idea of the brand
Discussion
• Disney also created the
branded holiday – not merely resorts, but also a Disney cruise ship line, which
goes to Disney’s privately owned island in the Caribbean.
• Even Nike has a
sports-themed cruise ship line….
Discussion
• Branded towns, too:
Disney owns Celebration, Florida, a Disney branded town.
•
http://tinyurl.com/7hs6w4c
•
The irony of Celebration: (from No Logo)
“Oddly enough, Celebration
is not even sales vehicle for Mickey Mouse licensed products; it is, in
contemporary terms an almost Disney-free town - no doubt the only one left in
America. In other words, when Disney finally reached its fully enclosed,
synergized, self-sufficient space, it chose to create a pre-Disneyfied world-
its calm, understated aesthetics are the antithesis of the cartoon world for
sale down the freeway at Disney World.”
There are no other brands allowed either. But as one critic says, “it is private space
that pretends to be public” since everything is under Disney’s control, from
the size of the roads to the shape and color of the buildings.s
History
• "Animation can
explain whatever the mind of man can conceive. This facility makes it the most
versatile and explicit means of communication yet devised for quick mass
appreciation."
-
Walt Disney, Founder, Walt Disney Group of Companies.
• "Disney boldly
diversified into television, commercials, music, comic strips and amusement
parks at a time when other studios could think of little but celluloid"
History
• As noted before, Walt Disney
invented the ideas of brand management, merchandising campaigns, and brand
extension into other product fields
History
• In 1927, Disney created
the highly successful Oswald the Lucky Rabbit for Universal Pictures.
• He left Universal over a
copyright dispute and in 1928 invented Mickey Mouse
• With third Mickey
cartoon, Steamboat Willie, Disney introduced synchronized sound. Very
Popular http://www.youtube.com/watch?v=BBgghnQF6E4
History
• In early 1930s Disney
experimented with animation that created emotions, and experiences
History
• In 1938, with the film Snow
White, the first-full length animated picture, he became the first
producer to have a complete merchandising campaign for a film.
• It became the
highest-grossing film of all time.
History
• He started Mickey Mouse
Clubs for children which offered them games and prizes, to cement their loyalty
to the company.
History
• In early 1940s he began
to imagine the first theme park, Disneyworld, with rides and Disney-themed
products
• But Disney spent the
1940s doing war-related propaganda for the government
History
• In the 1950s Disney
became a major name in television
• http://www.youtube.com/watch?v=Y_r4BxI3BVg
• Note role of TV in
creating brand synergy between TV, movies, and toy and other products
History
• In 1950 Disney released
Cinderella, a huge hit, which led to opening of Disneyworld in California in
1955
• Walt Disney became
confident in TV as a medium to promote his movies, when other companies were
afraid of the new technology
History
•
1960s Disney moved into live-action films with Swiss Family Robinson,
The Absent-Minded Professor, and one of the greatest movies ever made, Mary
Poppins.
• MP:
http://www.youtube.com/watch?v=4b-Z0SSyUcw&feature=related
•
SFR: http://www.youtube.com/watch?v=DjDUFFMmLN4
History
• Walt died in 1960s
• In 1971 Disney World
Florida opened
•
Walt’s son Roy dies in 1970s. Company begins to lose its direction and
intelligence – it turned down Raiders of the Lost Ark and ET
History
• Early 1980s Disney was
more concerned with real estate and recreation than entertainment
• The company was dying. In
1983 the Bass brothers bought 25% of Disney and installed new management team
headed by Michael Eisener
History
• From 1983 to 1987, annual
revenues more than doubled, profits nearly quintupled, and the value of Disney
stock went from $2 billion to $23 billion.
• Expansion depended
largely on a wide array of business activities in which the new management team
aggressively exploited the Disney brand name, such as the stores
History
• 1990s = Disney Decade
• Disney bought many other
companies, including ABC and ESPN
• Released The
Little Mermaid (1989), Beauty and the Beast (1991)
and The Lion King (1994), most successful animated feature
ever produced, resurrected its movie power
• Late 1990s saw Disney
begin to sink again, but after Eisner was forced out (in Shrek Lord
Farquaad is thought to be Michael Eisener) Disney grew with Pirates of the
Caribbean (2003) and Finding Nemo (2003),
• TV: Disney
experiences continued success with TV hits such as Desperate Housewives, Lost, Greys’
Anatomy,High School Musical, and Hannah Montana
